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About Field Office Build Studio

We’re a build studio.

We look at the full customer journey, product-market fit through retention, and back it with the strategy, art, and capital it needs for momentum. We’ve founded companies, exited, spent years inside startups and enterprises, and know where the traps are.

02
03 Capabilities

Strategy

  • ICP
  • Segmentation
  • GTM
  • Positioning
  • Qualification rubric
  • Objection handling
  • Promise vs. delivery
  • Pricing

Art

  • UX/UI design
  • Brand identity
  • Website
  • Marketing
  • Product design

Capital

  • Financing
  • Metrics
  • Evidence
  • Data room
  • Raise prep
  • Investing intros
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Brand Capital Strategy Founder Exit 2017

SeaVees

SeaVees 02/64 Baja Slip On campaign: man on an orange stool in a vintage car garage wearing tan suede slip-ons SeaVees 02/60 7 Eye Trail Boot campaign: man sitting on a truck tailgate wearing brown leather lace-up boots SeaVees 08/61 Army Issue campaign: guitarist standing on a concrete wall wearing black canvas sneakers
SeaVees

SeaVees had been dormant for 37 years when we relaunched it. The strategy was retail-first, using collaborations with Pantone, James Perse, and J.Crew to put the shoe in front of audiences who already trusted those partners. The art was making a decades-old shoe feel current: vintage silhouettes, modern comfort, a story rooted in real California history. A seed round with Deckers Outdoor Corporation and a Series A backed by Hermès and Simon Property Group funded the growth. The company exited to Pentland Brands.

10 Video for Lifted Trucks: What a Truck Means to Kevin Costner.
Video Content Lifted Trucks Kevin Costner
Still from the Lifted Trucks video: Kevin Costner in a cowboy hat leaning on a white pickup truck outside a stone cabin
11 Thrive Collective packaging: brand and art.
Packaging Brand Art Callison Thrive Collective
Thrive Collective Rx Organic Cold Care 1 juice carton with purple type and a tomato illustration Six Thrive Collective juice labels: Hx, Rx and Mx organic remedies in green, purple and red, each with ingredients, vitamins and a black-and-white produce photo
05Patagonia
06UC Investments
07Deckers
08Calico
09 Clients
  • Formula 1
  • Ford
  • Oakley
  • Adobe
  • Pantone
  • Johnson & Johnson
  • Ethicon
  • Denso
  • Biosense Webster
  • Sperry Top-Sider
  • Todd Snyder
  • James Perse
  • J.Crew
  • House Industries
  • Aspen
  • Bella Oaks
  • Favia
  • LinkedIn Learning
  • Patagonia
  • Calico
  • Deckers
  • UC Investments
  • SeaVees
  • Cleverific
36Handwritten note: we work well with others
13 SeaVees × Pantone collaboration: go-to-market, brand, strategy and sales.
GTM Brand Strategy Sales Pantone SeaVees
Four SeaVees × Pantone sneakers in rust, natural, navy and grey canvas, lined up on concrete
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Michael Smith General Partner Regeneration.vc

“Working with the Field Office team, I saw firsthand how exceptionally creative they are. They connect unexpected dots, see around corners, and bring a level of thinking that consistently pushes the work somewhere more original and unexpected.”— Michael Smith, Regeneration.vc

15 Video for Autotype, featuring Pam Shamshiri.
Video Brand Autotype Pam Shamshiri
Still from the Autotype video: Pam Shamshiri walking through a design studio past a materials library
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Capital Series A Seed

Raised 80 million across 10 exceptional companies in 6 months.

21Johnson & Johnson
22Denso
23SeaVees
24Cleverific
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Growth Strategy Product Founder Exited 2026

Cleverific

Cleverific infographic, from manual to self-service: a 270% increase in order changes and 1,319 new revenue opportunities Cleverific social graphic with a customer note: thought this was the stretchy version, my bad Cleverific illustration: limit customer edits by time and by order tags such as final-sale, custom and fraud Cleverific change shipping method dropdown with standard and priority options Animated Cleverific stat: 8 out of 10 cancelled orders are immediately replaced by the same customer
Cleverific

Cleverific is a SaaS app for Shopify merchants. We built product and growth from the ground up, from first users on, keeping retention high with every new feature. It grew into a seven-figure ARR business, bootstrapped, profitable, and still running strong after a decade.

20 AutoCamp brand book: an upscale hotel brand built around the Airstream travel trailer.
Brand Photo AutoCamp
AutoCamp brand book spread: guests relaxing outside an Airstream beside a vintage Toyota Land Cruiser, brand copy on a tan panel, and a sunlit Airstream bedroom AutoCamp brand book spread: friends around a campfire beside an Airstream in the redwoods, and a family exploring a sunlit forest clearing Illustrated AutoCamp Russian River site map: Airstream sites along Hulbert Creek, with a legend of activities and utilities
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Sales Strat Product Biz Dev Partners

Calico

Calico website: The Future of Product Creation, AI-native tools for apparel and accessories Calico spec validation for style 6535, SS27: measurements, construction notes, BOM, grade rules, factory translations and tolerance ranges all checked, zero gaps Calico techpack build for style 4821, SS27: BOM, grade table and construction notes complete, techpack PDF sent to the factory
Calico

Calico builds AI tools for teams who design, source, and manufacture apparel and accessories. We reshaped the product itself, opening up a customer base the company couldn’t reach before, from core brands like Sendero to established names like Everlane. Our business development took it further, putting Calico in front of The North Face, UGG, Lululemon, and LL Bean. Financing followed the same trajectory: Calico moved from Seed to Series A, and we’re now partners in the business.

18 Label-maker note: we’re very high-tech.
Lo-Fi Manual Labor
Blue embossed label-maker tape on white paper spelling: we’re very high-tech.
38Handwritten note: we drink too much coffee
35 Terroir Life catalog for Napa wine: brand and photography.
Brand Photo Wine Terroir
Terroir Life catalog spread: a dinner among concrete fermentation tanks, Wind Gap wine bottles, and a bottle on a bicycle rack Terroir Life catalog spread: a Qupé Syrah bottle in a gift box beside a handwritten brand statement
25 Video for Bella Oaks.
Video Brand Content Bella Oaks
Still from the Bella Oaks video: a mirrored glass pavilion in a landscaped garden
39 A conversation with Claude while building this page.
You

The house at the top of this page: think of a giant magician throwing it onto the field.

Claude

So the pieces arrive separately and have to find each other. Walls first, roof bounces in after and lands on top.

You

The triangle feels like it lost momentum and started again (think bocce).

Claude

Its last hop was higher than the one before it. Each hop should lose energy. Cutting the extra skip.

You

The handwritten notes are still too big. Something happened?

Claude

Yes. I was measuring the box, not the drawing inside it. Resizing by the handwriting itself.

Chat Claude Thinking AI Automation MCP API Partially True
27 How we work with AI: hand notes, Claude, ChatGPT, automation and MCP.
Claude ChatGPT AI Hand Notes True
Pencil wireframe of this page on graph paper, with the note: sometimes we talk to AI like this
26
White Queen Lewis Carroll Through the Looking-Glass

“Why, sometimes I’ve believed as many as six impossible things before breakfast.”

37Handwritten note with an arrow pointing up: we like having fun
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Brand Business Development
The Smiths record sleeve on a wood table
Current status:
listening to 80's music

Derek Galkin

Brand & Business Development

Co-founded SeaVees and ran it through its exit. Brand and strategy work for Oakley, Formula 1, and Adobe. Can tell you fast whether you have a brand problem or a business problem.

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Design Execution
Monarch butterfly resting on a cactus
Current status:
observing monarchs

Tu Pham

Design & Execution

Built and exited a bootstrapped ecommerce SaaS company. Client work across J&J Medical, Denso, and Wild Fork. Works out what’s actually in the way, then runs the small teams that build the fix.

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Capital Relationships
Satellite map of California and Arizona
Current status:
somewhere between Arizona and California

Woodrow Weld & Mathew Fishman

Capital & Relationships

Spent decades operating, investing in, and exiting businesses of their own, transacting billions of dollars along the way. They tell you straight whether an opportunity is worth the capital, then bring the relationships and backing to help make it happen.

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Scale Governance
White vintage Toyota Land Cruiser on a gravel road below green hills
Current status:
hunting for a Land Cruiser project

Dave Powers

Scale & Governance

Ran Deckers Brands as CEO, took it to $4B. Sits on the boards of Carhartt and Solo Brands. Can tell you exactly what a board or an activist investor wants, then get you ready for it.

32 More than 20 years of experience.
+20 Years Tu's Computer
Vintage Apple Computer rainbow logo sticker sheet, with the handwritten note: we’ve been around
33 Contact Us
yo
hello
what time you wanna meet?
2?
sounds good
handlebar?
let’s do it
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